Innovative director and Mia Films’ co-founder Massimo Martinotti has envisioned, thanks to his talent and the trust of our clients, this category of storytelling we are eager to keep exploring. Our first piece, for our client Herdez, went from setting the frame, writing the script to filming a story about the Company’s trajectory, taking in 7 different decades and multiple generations. It all with the goal and motivation to enhance company culture, feeling of belonging and corporate identification.